Exide Life Insurance

Corporate Social Responsibility

Helmet Saves 1.0

The story: We had to drive awareness around helmet safety in a way that people would take notice.

Role: Ideation, writing, creative supervision

Achievements:

Won a silver under Social Awareness at VDONEXT Awards
Won Special Mention at Drivers of Digital Awards for Use of Digital for Social & Economic Development
Shared by world renowned cricketer, M.S. Dhoni

It is a copywriter’s dream to create work that stands the test of time and actually make an impact on the relevant audience.

Helmet Saves 1.0 is one such project. It keeps getting reshared to this day, 5 years later. So far, in 2022, it’s been reposted by a prominent member of the biking community, a Head of Road Safety of a company & an ad media page.

Helmet Saves 2.0

The story: A survey by Exide Life Insurance shed light on the fact that a majority of parents were allowing their children to ride pillion, helmetless.
We decided to bring this habit to notice in a unique way.

Role: Creative supervision

Achievements:

Won a Silver under Best Brand Film – Social Initiative at the Brandvid Awards
Won a Gold under Best Brand Integration – Music Video at Brandvid Awards
Awarded Best CSR Initiative in Life Category at the Insurance Industry Awards