digibank
A brand that made me explore several nooks and crannies of the digital world.
Big Bank Theory
The story: digibank, a wholly digital bank, wanted to celebrate World Environment Day by showcasing the impact it has had on its customers’ lives for the last 5 years since its inception. Being paperless and branchless and residing solely on an app helped.
The thought was to showcase the Earth like the original bank and how we all can be more conscious while making withdrawals from it.
Role: Ideation, writing and supervision
Unbank
The story: digibank is all about making banking so seamless that people spend more time focusing on their lives and less time banking. It's not like your usual bank.
It's the Unbank!
Our role? To reintroduce the philosophy to the audience.
Role: Writing and supervision
Sounds of Budget - 2022
The story: The Union Budget impacts every Indian household. digibank, like any other finance brand had to do something around the budget. But instead of going about it the boring way, we decided to add flavour by voicing it the way we would hear about it in an Indian household.
Role: Ideation, writing, supervision