The story: There is a pattern of inactivity among senior citizens which consequently leads to an early onset of health issues. As people get older, it is important to address any health issue on time. It is also highly important to continue to become active.

What better day than Father's Day to celebrate our TG and drive home this message! 

The idea: After a certain age, children become parents for their parents. From pushing them into doing things for their own benefit to making decisions for them, children tend to take over the reins.

Role: Creative ideation, scriptwriting